PURE Insurance Championship Impacting the First Tee Brings Surprises for High School Seniors and Meaningful Donation

Monterey Peninsula Foundation, PURE Insurance and others unite to donate $500,000 to First Tee

ST. AUGUSTINE, Florida (Sept. 21, 2020) – While the 2020 PURE Insurance Championship Impacting the First Tee, a PGA TOUR Champions event, was played at Pebble Beach this past week without First Tee juniors in the field due to COVID-19, the positive impact will be felt for years to come thanks to several surprises and a generous $500,000 donation from supportive partners.

Monterey Peninsula Foundation, the entity that operates the PURE Insurance Championship, PURE Insurance, and Chevron came together in support of First Tee’s mission through a generous $500,000 pledge that will fund much-needed technology projects for the nonprofit youth development organization.

All 70 high school seniors from First Tee chapters who applied to participate in the 2020 PURE Insurance Championship were surprised with a one-time contribution toward college and their names donned on PGA TOUR Champions caddy bibs. All First Tee applicants were invited to virtual experiences that included a video presentation on character values from influencers including professional athletes, actors and politicians, as well as a private concert performance from Train and Pat Monahan.

“The donations to support First Tee’s technology efforts are deeply appreciated and will make a foundational impact in our ability to reach and connect with young people from all backgrounds,” said Greg McLaughlin, First Tee CEO. “It will truly have a lasting effect and a shining outcome from what has been a challenging year on many fronts. We are grateful to the Monterey Peninsula Foundation, PURE Insurance and PGA TOUR Champions players who went above and beyond to make the First Tee applicants feel included in this year’s event.”

The donation will be used to help First Tee build important digital infrastructure that improves kids’ experience and provides 24/7 access to the program, as well as improve virtual education and training for adults, which is critical for expansion and reaching more kids and teens. In addition, funding from Chevron will go toward supporting select alumni with a financial contribution toward their higher education.

“First Tee participants were missed dearly at this year’s PURE Insurance Championship,” said Steve John, tournament director and CEO for Monterey Peninsula Foundation. “The teens have shown resilience in a year of adversity, which reinforces why we support organizations like First Tee that help lift up young people and empower them to build their strength of character.”

For the last 17 years, PURE Insurance Championship Impacting the First Tee has provided a once-in-a-lifetime opportunity for First Tee teen participants to meet, play and be mentored by PGA TOUR Champions players and amateurs from the business world. Due to the global pandemic, the First Tee teens did not play in this year’s event but were still recognized for their hard work and efforts to qualify for the application process.

“We are proud to continue our involvement with this wonderful event and to help support the important work of the Monterey Peninsula Foundation and First Tee,” said Katie Krum, Chief Marketing Officer of the PURE Group of Insurance Companies. “Supporting these incredible young men and women from the First Tee through this sponsorship is tremendously rewarding for our entire team.”

First Tee is a youth development organization that empowers kids to build their strength of character through the game of golf. The PURE Insurance Championship is one of several national opportunities provided by First Tee headquarters to encourage and inspire kids as they progress through the program toward higher education opportunities.

For more information on the tournament, visit PUREInsuranceChampionship.com. For more information on First Tee, visit firsttee.org.