A Report from First Tee & The Harris Poll
While few athletes ultimately turn professional, the benefits of youth sports don’t end with the final whistle. The experience of playing sports and building relationships with coaches leaves a lasting impression. In fact, 87% of parents with children aged 18-35 who participated in youth sports say the experience was crucial in helping them prepare for the future according to new research from First Tee and The Harris Poll. An overwhelming nine in 10 parents agree that sports help children develop character (92%) and essential life skills (90%).
A new study from First Tee and The Harris Poll finds that today’s parents aren’t just signing their kids up to play; they’re investing in their personal growth.
Coaching can help kids build confidence.
Coaching isn’t just about improving performance; it helps kids build confidence. Nearly nine in 10 parents with coached children say their child has become more likely to speak up for themselves in other areas of life since participating in coached sports (88%). An even larger majority — 94% — believe sports help children grow their confidence and social skills.
The impact of coaching lasts well into adulthood. Among parents who had coaches in their own youth, 67% say they wouldn’t be where they are today without those adults. They credit their coaches with helping their:
- Ability to work well with others (89%)
- Ability to be resilient in the face of challenges (84%)
- Desire to do well in school (84%)
- Ability to lead at work (83%)
And it’s not about being a star athlete. Parents see friendship, collaboration and leadership skills– not just nice jump shots or golf swings – as the true rewards of youth sports participation.
First Tee’s coaches set it apart.
Despite demand for high-caliber coaches, not all coaches are equally equipped to work with kids. In 2024, First Tee and The Harris Poll explored the value parents place on trained coaches, finding that parents believe they’re more qualified to offer a consistent coaching approach, teach new skills and demonstrate dedication to safety over those who have not been trained.
At First Tee, all our coaches undergo background checks and receive formal training – in person and online – to ensure they understand how to best connect with every participant where they are and inspire them to develop and grow. We support kids ages 7–18 in developing not just their golf game but also their character and inner strength — because what’s inside doesn’t just matter, it changes the game.