New Study from The Harris Poll and First Tee: Coaches are the unsung heroes of youth development

Parents rely on sports – and trained coaches – to help their children build character and learn life skills, including working with others.  

CHICAGO, Ill. & PONTE VEDRA BEACH, Fla. (Aug. 19, 2024) – While 93% of parents agree that kids can learn important life skills from playing sports, four out of five parents also believe there is a shortage of high-caliber coaches today.  

That is from a new survey by global consulting and market research firm, The Harris Poll, and youth development organization, First Tee. The U.S.-based survey was conducted online in April 2024 with feedback from 2,049 adults.​ 

The survey captured data on youth involvement in extracurricular activities and sports. The data was also analyzed by gender, age, race, education, and income, among other characteristics.​ 

“Since our mission is centered on positive youth development, we think it is important to seek parents’ perspectives as the world around them continues to change and their kids face new challenges,” said First Tee CEO Greg McLaughlin. “It helps us better understand and serve youth, and in the case of this study, it reinforces the importance of our investment in training our coaches.” 

First Tee’s network of 150 chapters engages more than 5,000 active, trained coaches who deliver a curriculum designed with input from youth development experts using golf as the platform. The training system is built on research-proven methods of positive youth development, providing coaches with the tools to make kids feel safe, included and empowered. As part of First Tee’s onboarding, each coach is background-checked and completes training from the U.S. Center for SafeSport. 

The key findings from the survey include: 

  • 89% of parents feel character is a lost value that should be more emphasized in today’s society – an increase of +4 percentage points from the 2023 survey. Today’s kids and teens are facing new challenges, and strength of character is essential for overcoming obstacles. Parents understand that need, as nine out of 10 parents seek opportunities for their kids to build character. 
  • Parents believe sports can help close the character gap. Parents put their kids in extracurricular activities – with sports being most popular – for socialization and to build confidence. According to 93% of parents, children learn important life skills from playing sports.  
  • Parents believe coaches are essential to youth development. Parents turn to coaches to help teach their kids character, self-confidence, determination and leadership. 91% of parents agree that sports coaching should inspire children to excel both on and off the field. 
  • Safety is critically important to parents. They prefer coaches who have been background checked, with 94% of parents citing it as a priority in today’s world and 83% wishing their child had more access to well-trained coaches. 

“While every generation confronts their own unique challenges, kids are facing new barriers to character development,” said Harris Poll CEO Will Johnson. “Our research findings make it clear: Parents, when registering your kids for the upcoming school year, don’t forget the critical development that comes outside the classroom.” 

This is the second annual research collaboration between The Harris Poll and First Tee.  

Download the full 2024 Report

For the results of the 2023 parent survey, click here.  

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About PGA TOUR First Tee Foundation (“First Tee”)    
First Tee (www.firsttee.org) is a 501(c)(3) nonprofit youth development organization that is supported by the PGA TOUR. Its mission is to impact the lives of young people by providing educational programs that build character and instill life-enhancing values through the game of golf. Since 1997, First Tee has expanded to reach millions of kids annually through its network of 150 chapters, 11,000 schools and 1,900 youth centers. Headquartered in Ponte Vedra Beach, Florida, USA, programs are delivered in all 50 United States and select international locations. President George W. Bush serves as Honorary Chair.   

About The Harris Poll 
The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations, and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing. 

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MEDIA CONTACTS:     
Annika Mayers, First Tee     
[email protected]  
904-273-3513  

40 First Tee Teens invited to First Tee Leadership Summit in Partnership with PGA TOUR Superstore  

Actors Michael Peña and Kathryn Newton will headline the two weeklong retreats focused on sharpening leadership skills. 

WEST CREEK RANCH, Mont. (August 5, 2024) – First Tee and PGA TOUR Superstore are set to host 40 teens from across the country at West Creek Ranch, an intimate setting in Montana for leadership development, community building and connection. Owned by PGA TOUR Superstore chairman and First Tee board member Arthur M. Blank, the picturesque ranch is the perfect setting for a once-in-a-lifetime experience for these teens to explore leadership development, community building and problem solving. Students spend much of the time in outdoor interactions including whitewater rafting, horseback riding and archery, based on the belief that connections made in nature provide benefits that cannot be replicated in the classroom.   

Each week will tee off with keynote speakers who will discuss their individual leadership, share life experiences and examine how they have grown through opportunities and challenges. The first week will feature actor Michael Peña, while actor and First Tee alumnus Kathryn Newton will be the featured speaker during the second week. 

The First Tee Leadership Summit is designed to help teens grow their leadership skills through hands-on activities that require teamwork and personal strength. Daily leadership themes include pursuing goals, growing through challenges and building positive self-identity.  

This is the fourth consecutive year that nonprofit youth development organization First Tee and PGA TOUR Superstore will hold this event at West Creek Ranch. This year’s group comes from 25 cities across the country, with 20 teens attending each week. West Creek Ranch is a 6,600-acre working ranch in Emigrant, Montana, that is bordered by the Yellowstone River and Gallatin National Forest.  

“We are excited to host these 40 impressive teens for an unforgettable week of personal growth and relationship building,” said Dick Sullivan, Executive Chairman & CEO, PGA TOUR Superstore. “So many lessons from golf can be applied to life, and we truly believe in the positive impact sports can have on kids and teens, which is why we’re proud to support this event and partner with First Tee chapters across the country.” 

“Thank you to Arthur Blank and PGA TOUR Superstore for their continued generosity in supporting this event,” added Greg McLaughlin, First Tee CEO. “The lessons these young leaders will take away from Montana will shape their futures in remarkable ways.”  

At the conclusion of the Summit, four students will be selected for the First Tee College Scholarship Program and will receive financial support as well as access to mentorship and professional development opportunities throughout college. 

To be eligible for the Summit, teens completed a five-week Leadership Series that was hosted at PGA TOUR Superstore locations across the country, before completing applications that outlined their leadership experience and goals. For more than a decade, PGA TOUR Superstore and Arthur Blank have championed First Tee’s mission through donations and by supporting participant events, including the Leadership Summit and the Leadership Academy, which is held in Atlanta. 

The Leadership Summit is one of several national opportunities provided by First Tee to expose teens to new challenges and inspire them as they prepare to embark on life after high school.  

See the full field of participants.

First Tee kicks off Game Changers Academy with support from AWS, Mayo Clinic, Topgolf Callaway Brands

Former NFL players Eric Ebron and John Randle, fashion designer and First Tee – Minnesota board member Houston White and Paralympian Victoria Arlen will headline the weeklong academy focused on embracing our differences.

MINNEAPOLIS, Minn. (July 9, 2024) – Seventy-two teens from across the country will attend the First Tee Game Changers Academy Honoring Joe Louis Barrow Jr. in Minneapolis, July 9-13, 2024. The teens will participate in important conversations on topics like inclusivity and community building facilitated by RISE, a national leader championing social justice in sports.

The week will kick off with a “Critical Conversation” hosted by RISE on Tuesday, July 9, featuring:

  • Former Minnesota Vikings defensive tackle and NFL Hall of Famer, John Randle
  • Former NFL Pro Bowler and golf influencer, Eric Ebron
  • First Tee alumna Mackenzie Mack, Director of Diversity, Equity and Inclusion at Topgolf Callaway Brands
  • Shelby Johnson, M.D., a sports medicine specialist at Mayo Clinic
  • Ebony Taylor, head of the Global Strategic Customer and Community Engagement Office at AWS

Other highlights of the week include a trip to Topgolf on Thursday, July 11, where participants will experience an afternoon of educational programming before an evening of play. They’ll be joined by Paralympic gold medalist and ESPN host Victoria Arlen. The closing night speaker on Friday, July 12, will be fashion designer Houston White, a board member of First Tee – Minnesota, who will be donating golf apparel for the teens to wear during their 18-hole scramble earlier in the day.

For the first time, this year’s event will be sponsored by AWS, Mayo Clinic and Topgolf Callaway Brands, which in addition to providing financial support, will engage with participants through educational sessions throughout the week. Workshops will cover a variety of topics to foster personal growth and understanding and empathy for others.

“We are grateful to AWS, Mayo Clinic and Topgolf Callaway Brands for supporting this event, which really encapsulates First Tee’s mission,” said Greg McLaughlin, First Tee CEO. “By using golf to instill life skills and values, First Tee aims to build game changers. We know the teens will take what they learn at this event back to their communities to create positive change.”

This academy is an evolution of First Tee’s original participant event, and it honors Joe Louis Barrow Jr., First Tee’s former CEO who led the organization from 2000 until his retirement in 2017. It’s one of several national opportunities provided by First Tee headquarters designed to inspire and encourage high school students on a deeper level as they progress through the program and toward higher education opportunities.  

The 72 teens attending the Academy can be viewed here.

80 teens selected for PGA TOUR Champions’ PURE Insurance Championship Impacting First Tee at Pebble Beach

Golf Channel announced the full field of teens which includes exceptional students, AJGA winners and committed collegiate golfers.

PONTE VEDRA BEACH, Fla. (July 8, 2024) – First Tee and PGA TOUR Champions announced today the 80 First Tee participants selected to play in the 2024 PURE Insurance Championship Impacting First Tee. The event will bring teens from First Tee chapters to Pebble Beach Golf Links and Spyglass Hill Golf Course for the PGA TOUR Champions tournament, Sept. 17-22. The annual event, hosted by PURE Insurance and Monterey Peninsula Foundation, is televised internationally on Golf Channel.

This unique event pairs each First Tee participant with a PGA TOUR Champions player and amateurs from the business world. Ranging in ages from 15 to 18, the First Tee players compete for the male/female pro-junior team title. The teens represent 45 First Tee chapters from across the country and for the fourth year in a row, a participant from First Tee — Morocco will be in the field. 

Participants were selected by a national panel of judges based on their personal growth and development through First Tee’s programs, as well as their playing ability. The group averages a 3.89 GPA and has spent an average of seven years in First Tee.

“I’m so proud to continue our involvement with this incredible organization,” said Katie Krum, Chief Marketing Officer at PURE Insurance. “I know firsthand the impact and value that participating in youth sports can have on one’s development, so it is personally gratifying to know that our support impacts such a remarkable group of young men and women.”

The full junior field was revealed live on Golf Channel’s “Golf Today,” featuring an interview with Tim O’Neal and Morgan Riley of First Tee – Triangle, who teamed up to finish fourth in the pro-junior boy division in 2023.

Each year two juniors receive exemptions into the PURE Insurance Championship based on their play at the First Tee National Championship, which took place at Clemson University’s Walker Golf Course in June. This year, Gianna Singh of First Tee – Greater Sacramento and Spencer Ives of First Tee – Naples/Collier earned the exemptions by finishing 6th and 2nd respectively.

“This is an exciting moment for these 80 participants, many of whom have been working for years with the goal of earning a spot in this tournament,” said Greg McLaughlin, First Tee CEO. “Thank you to our partners at PURE Insurance, PGA TOUR Champions, Pebble Beach Resorts, Monterey Peninsula Foundation and Golf Channel for their support of this special week, which is full of lessons for our teens, both on and off the golf course.”

This year’s field of PGA TOUR Champions players will feature legends including Ernie Els and Vijay Singh, and as well as three-time PURE Insurance Championship winner Kirk Triplett and Thongchai Jaidee, who will defend his title. Clint Eastwood serves as chairman of the PURE Insurance Championship. 

Play will be conducted on Pebble Beach Golf Links and Spyglass Hill Golf Course on Friday and Saturday. The final round will be contested solely at Pebble Beach Golf Links on Sunday, where 24 First Tee juniors will compete based on their 36-hole performance. The tournament will crown one male and one female First Tee junior champion on Sunday. 

More than 1,000 teens from First Tee have played in the PURE Insurance Championship, experiencing the once-in-a-lifetime opportunity to meet, play and be mentored by PGA TOUR Champions players and amateurs. 

First Tee is a youth development organization that teaches life skills and helps kids and teens build their strength of character through golf. The PURE Insurance Championship is one of several national opportunities provided by First Tee Headquarters to encourage and motivate participants as they progress through the program and toward higher education opportunities. 

The junior field for 2024 PURE Insurance Championship can be viewed here

Yang and Mierl claim 2024 First Tee National Championship 

Clemson, South Carolina (June 27, 2024) – Norah Yang of Los Altos, California, and Trent Mierl of Austin, Texas, won the girls’ and boys’ divisions of the 4th annual First Tee National Championship at the Walker Course at Clemson University. The event brought together First Tee’s elite golfers for an opportunity to showcase how the program has helped build the confidence, perseverance and skills needed to play at the next level. 

Yang finished the tournament 6-under-par and shot a final round 69 to clench the victory on the girls’ side. She is a rising high school senior with a 4.0 GPA. She’s been a volunteer coach at First Tee – Silicon Valley for three years and finished 3rd at the 2023 PURE Insurance Championship, a PGA Tour Champions event that pairs First Tee juniors with professional players for a week of competition and mentorship at Pebble Beach.  

“It has been amazing playing at Clemson this week,” Yang said. “I have met so many amazing players from all the other chapters and had so many great experiences. Getting here and winning would not have been possible without First Tee and all the skills they have taught me.” 

Mierl, who will play golf at the University of Missouri next year, shot a blistering 65 in the final round to finish 9-under for the tournament. He’s been a member of First Tee for nine years and is a volunteer coach at his chapter. He’s the only player to compete in all four First Tee National Championships, with the inaugural event taking place in 2021, and said it was special to win in his final attempt. 

“I came up one shot short of the playoffs in the first National Championship,” he said. “I’ve met great people here and made so many great memories. This is my favorite junior golf event, and it feels like I came full circle in my final chance to win at the same golf course where I fell just short.” 

Both winners were awarded with the Tattersall Cup in honor of event chairman Fred Tattersall.  

Two players were also awarded exemptions to the 2024 PURE Insurance Championship. As First Tee juniors can only play in the PURE Insurance Championship once, this year’s exemptions went to Gianna Singh from First Tee – Greater Sacramento and Spencer Ives from First Tee – Naples/Collier. The tournament will be broadcast on Golf Channel, Sept. 20-22. 

Based on their play at the First Tee National Championship, two players will also earn spots in the PGA TOUR’s Pathways to Progression program, which aims to support talented golfers from backgrounds that are traditionally underrepresented in the sport. The PGA TOUR will announce the full roster for its Pathways program, including the two players who earned their spots at the First Tee National Championship, in the coming days.

“Congratulations to all of our participants in the field and especially to Trent and Norah for an outstanding performance in becoming the 2024 First Tee National Champions,” said Greg McLaughlin, First Tee CEO. “This event plays an important role in helping these young people prepare for the next level. We are extremely proud of this event and of the teens who work hard on their game all year preparing. Thank you to Clemson University for hosting for the second time, we look forward to coming back again.”  

The First Tee National Championship is held annually at various college golf courses around the nation, providing First Tee participants the opportunity to network with others from across the country. Next year’s event will take place at Notre Dame University. 
  
The field included 24 boys and 24 girls, ages 14-18, who were selected based on their golf skills and competitive golf experience. A full list of results is available here.  
  
The National Championship is one of more than 10 national opportunities provided by First Tee headquarters to empower and motivate teens as they progress through the program and toward higher education opportunities.  

First Tee returns to Clemson for 4th annual National Championship 

For the first time, this year’s tournament will be streamed on Gamekast with live scoring available on Golf Genius. 

Clemson, South Carolina – (June 21, 2024) – The Walker Course at Clemson University will host the First Tee National Championship next week, June 25-27, 2024, bringing together 48 of the organization’s top golfers for a 54-hole event designed to showcase how the program has helped them build the skills, positive attitude and perseverance needed to play collegiate golf. 

The field includes 24 boys and 24 girls, ages 14-18, who were selected based on their golf skills and competitive golf experience. Fourteen players in the field have already committed to college golf teams. First Tee held its inaugural National Championship at Clemson in 2021 and all six of the past winners are members of college golf teams. That includes 2023 winner Megan Meng of First Tee – Greater Trenton, who’s in the Top 10 in the AJGA Rankings and will begin her collegiate career at Northwestern this fall. 

In advance of this year’s competition, the event will feature a keynote address by First Tee – Greater Richmond alumnus Gavin Parker, PGA, who shares his love for the sport on his popular social media channels. Participants will also attend a careers in golf panel to learn more about working in the industry. 

“First Tee continues to play an important role in the development of teens, both on and off the course,” said First Tee CEO Greg McLaughlin. “Our National Championship is an opportunity for participants who want to take their game to the next level to showcase their skills. The week provides them with competition and an enriching opportunity to get them ready for playing in college and beyond.” 

For the first time, viewers can stream the First Tee National Championship on Gamekast. Scoring will also be available on Golf Genius. 

In addition to crowning a male and female tournament winner, one boy and one girl from the field will be awarded spots in the PGA TOUR’s Pathways to Progression program, a player development program that aims to achieve greater diversity in golf through an increased focus on developing talent from diverse and historically underrepresented groups.  

First Tee – Greater Austin’s Danica Lundgren earned a spot in the Pathways program at last year’s National Championship, held at Stanford University. She’s back in the tournament field this year before joining the Nebraska Cornhuskers women’s golf team this fall. 

Two exemptions to this year’s PURE Insurance Championship will also be up for grabs. The PGA TOUR Champions event pairs pro and junior players for a week of competition and mentorship at Pebble Beach each September. 

The First Tee National Championship is held annually at various college campuses around the nation, providing First Tee participants the opportunity to network with others from across the country and take in the college experience. Next year’s event will take place at the University of Notre Dame. 

The Championship is one of more than 10 national opportunities provided by First Tee headquarters to empower and motivate teens as they progress through the program and toward higher education opportunities. For more information on the tournament and First Tee, visit www.firsttee.org.  

View the full list of selected participants here.  

First Tee Leadership Academy returns to Atlanta, headlined by basketball legend Maya Moore 

Teens from across the U.S. will learn about leadership from executives within the Arthur M. Blank family of businesses. 

PONTE VEDRA BEACH, Fla. and ATLANTA, GA. (June 17, 2024) – The First Tee Leadership Academy in partnership with PGA TOUR Superstore returns from June 17-22. The weeklong Atlanta event will bring together 48 teens from across the country who will learn about operating successful teams from executives within the Atlanta Falcons, Atlanta United, PGA TOUR Superstore and the Arthur M. Blank Family Foundation. 

The event is headlined by basketball legend Maya Moore, a 4-time WNBA, 2-time NCAA and 2-time Olympic champion, who off the court, has been a dedicated advocate of criminal justice reform. Participants will also hear from leaders like Atlanta United CEO Garth Lagerwey, Atlanta Falcons President Greg Beadles, PGA TOUR Superstore Chairman and CEO Dick Sullivan and Arthur M. Blank Family Foundation Chief of Staff Kelley Gulley

It will feature workshops on communication, developing a winning culture and more. Attendees will get a taste of the college experience, with the Georgia Institute of Technology serving as its hub. The group will also visit sites across Atlanta, including the PGA TOUR Superstore Support Center, the Coda building, Atlanta United’s training facility, the College Football Hall of Fame and the National Center for Civil and Human Rights. 

“Our participants learn valuable skills at the First Tee Leadership Academy and have made friendships they will carry with them well beyond their time in Atlanta,” said First Tee CEO Greg McLaughlin. “We are grateful to PGA TOUR Superstore for supporting these truly life-changing events.” 

PGA TOUR Superstore has been a partner of First Tee for more than a decade, providing financial support and in-kind donations. It provides chapter grants to promote teen retention and supports national events like the Leadership Academy, Leadership Summit and Leadership Series. 

The First Tee Leadership Academy is one of ten national opportunities provided by First Tee headquarters to inspire and empower teens as they progress through the program and toward higher education opportunities.  

To be eligible to apply for the Academy, teens were required to participate in a five-week Leadership Series that was hosted at PGA TOUR Superstores across the country this past spring.  

 24 exceptional First Tee alumni selected for First Tee College Scholarship Program

 Members of the First Tee College Scholarship Program receive financial support, mentorship and professional development opportunities. 

 Ponte Vedra Beach, Fla. – (June 4, 2024) – First Tee is thrilled to welcome 24 new members to the First Tee College Scholarship Program. Entering its fifth year, the program recently celebrated its first graduating class, and now boasts 94 current or former members. Like those who have come before them, each of the new First Tee Scholars has shown dedication to school, extracurriculars, volunteerism and especially First Tee, averaging 9.5 years of involvement with the youth development organization. 

The 14 young women and 10 young men who comprise the 2024 Scholar class were selected from a pool of 150 applicants. They boast an average GPA of 4.0 and SAT score of 1350. Ten members of the new class are participants in the Ace Program, First Tee’s capstone experience. Four plan to play collegiate golf, including First Tee – West Virginia’s Argyle Downes, who will play Division I golf at Rutgers. 

Members of the First Tee College Scholarship program not only receive financial support, but they are also matched with an adult mentor and provided annual professional development opportunities. 

“Spring is an exciting time of the year when we welcome a new group of First Tee Scholars,” said First Tee CEO Greg McLaughlin. “The scholarship program has grown significantly since it launched in 2020 thanks to our generous donors and sponsors. We look forward to supporting our Scholars on their path to success.” 

Ten First Tee Scholars graduated from college this spring. Several plan to attend graduate or medical school, while others are starting careers with companies like AWS, BNP Paribas Bank, PwC, Procter & Gamble and the NFL. 

Participants across First Tee’s network submitted applications to be a part of the latest Scholar class. Following an online application process, finalists were selected by a committee for one-on-one interviews. In addition to academic performance, applicants were considered based on financial need, chapter involvement, community service and other criteria. 

Congratulations to the 2024 First Tee Scholars: 

NameChapterUniversity
Mahek Acharya Greater ChicagoIndiana University
Maia Alinskas DelawareUniversity of Delaware
Aditi Balakrishna Tri-ValleyUniversity of Illinois
Sarah Brannigan Metropolitan New YorkGeorgetown University
Nicholas Crawford* Roanoke ValleyEmory and Henry College 
Erika Dierke MinnesotaUniversity of Mississippi
Argyle Downes*West VirginiaRutgers University
Tyler Joplin Greater DallasBoston College
William Liu Greater SeattleStanford University
Emmy Martinez Greater DallasBentley University
Henry Mentzel Greater Cincinnati & Northern KentuckyUniversity of Kentucky
Gabriella Mercado Orange CountyUniversity of San Diego
Faith Ndichu Raritan ValleyLehigh University
Joseph Neddo North FloridaUniversity of Central Florida
David Nguyen Central IowaGrinnel College
Kylie Nguyen* Greater SeattleChapman University
Selam Olson ConnecticutTrinity College (CT)
Shae Patel Metropolitan Oklahoma CityUniversity of Oklahoma
Jaylyn Remolona San FranciscoSeattle University
Isabella Rubio Florida Gold CoastUniversity of Florida
Kailey Shapiro Northern NevadaTulane University
Leah Torres* Greater HoustonUniversity of St. Thomas,  Houston
Dimitri Vasilacopulos UtahSouthern Utah University
Nathan Vertes Florida Gold CoastUniversity of Florida

*Denotes collegiate golfer

First Tee continues to enhance program with updates to Ace capstone project 

Ponte Vedra Beach, Fla. – (Feb. 5, 2024) – For more than 25 years, First Tee has been helping kids and teens learn important life skills through golf. A lot has changed during that time, and First Tee has grown to meet the needs of children and families. The nonprofit worked with Bridgespan to evaluate its curriculum in 2019, and over the last five years, has rolled out updated branding and technology, including new apps for First Tee coaches and participants. Now, the latest step in this evolution includes revisions to the Ace Program, First Tee’s capstone project for teens. 

Thinking about the future can be intimidating, especially for teens who do not know what it holds or where to start.​ Ace is all about helping high schoolers game-plan for the future, encouraging them to use the values they developed at First Tee as they uncover their strengths, passions and priorities. 

“Growing up, I always had the general idea that I wanted to do well in school and in golf, but the thought of juggling both areas felt overwhelming,” said First Tee – Silicon Valley alumna Michelle Xie, a former collegiate golfer who now works as a software engineer. “Taking the time during the Ace program to not only define my specific goals, but also define the steps to achieve those goals made everything feel so much more attainable and under my control.” 

To achieve Ace, participants must complete four major projects centered on community service, career planning, education and golf, which are then reviewed by a national committee. The process is guided by trained coaches who mentor each Ace candidate. Participants must complete a minimum 48 hours of community service to achieve Ace, with at least half that time dedicated to a cause outside of First Tee. 

Ace was revised with feedback from First Tee chapters across the country. The most significant change includes updates to the golf project. Participants can now choose between competitive and social tracks depending on their future aspirations. One of the program’s central tenets is the belief that there is not one path to success.  

“We have been proud of the Ace Program and the many graduates we have had over the years. With these updates, we feel the program will become even more relevant and accessible to teens,” said First Tee CEO Greg McLaughlin. 

Ace is open to all First Tee high schoolers who have been involved with the organization for at least three years. It typically takes one to two years to complete. 

PING to support First Tee’s efforts to make golf, character education more accessible for future generations

PING will support First Tee headquarters and local chapters through its donation.

Ponte Vedra Beach, Fla. and Phoenix, Ariz. – (Jan. 31, 2024) – Youth development organization First Tee is pleased to announce that PING, a premier golf equipment manufacturer, has signed on to support the nonprofit’s ongoing efforts to prepare the next generation for life on and off the golf course.

“We are very pleased to support the First Tee at the Trustee level,” said Stacey Solheim Pauwels, PING Executive Vice President. “Junior golf has always been important to PING and the Solheim family. Golf is a game that can be enjoyed throughout a lifetime and it teaches so many positive character-building lessons. Having the opportunity to play golf in your youth is a great advantage for an individual’s future, both in the game and in business. From a young age, my father and uncle, Allan and John Solheim, encouraged my brothers, cousins and I to play golf and we are forever grateful for the experience and friendships we still maintain from those early years. Over the course of the past decades, we have seen tremendous growth of the First Tee nationally as well as at our Phoenix chapter. We’ve had the opportunity to view first-hand its effective programing, outreach and the outstanding youth it has developed both in the game of golf and beyond. We look forward to playing a part in furthering the mission of the First Tee.”

A portion of PING’s donation will support ongoing education for staff and volunteers from First Tee’s 150 chapters across the globe. First Tee also offers programming at more than 11,000 schools and 2,000 youth centers, as well as national participant events, a college scholarship program and a vast network of alumni.

“We are excited to partner with PING, an organization that is committed to innovation, service and quality,” said Greg McLaughlin, First Tee CEO. “The needs of kids and families have evolved over the last 27 years and so has First Tee. We are grateful to PING for supporting our commitment to providing valuable learning experiences to children and teens from all backgrounds.”

With the support of Trustees like PING, First Tee uses golf as a vehicle to instill life skills and values in the kids and teens it serves. Through its character-building curriculum delivered by trained coaches, First Tee aims to prepare children for life, whatever they go on to do.

About PGA TOUR First Tee Foundation
First Tee (www.firsttee.org) is a 501(c)(3) nonprofit youth development organization that is supported by the PGA TOUR. Its mission is to impact the lives of young people by providing educational programs that build character and instill life-enhancing values through the game of golf. Over more than 25 years, First Tee has reached millions of youth through its network of 150 chapters, 10,000 schools and 1,700 youth centers. Headquartered in Ponte Vedra Beach, Florida, USA, programs are delivered in all 50 United States and select international locations. President George W. Bush serves as Honorary Chair.  

About PING
PING designs, manufactures and markets a complete line of golf equipment including metal woods, irons, wedges, putters and golf bags. The family-owned company was founded in 1959 in the garage of the late Karsten Solheim, a mechanical engineer with an extensive background in the aerospace and computer industries. His frustration with his putting inspired him to design his own putter, which created a “pinging” sound when striking a golf ball. This sound was the source of the name now synonymous with innovation, quality and service throughout the world of golf. Solheim and his company are credited with numerous innovations that became industry standards, including perimeter weighting, custom fitting and the use of investment casting in the manufacturing of golf clubs.  His insistence on adhering to strict engineering principles and tight manufacturing tolerances raised the level of product performance and quality throughout the golf industry.  Solheim is the only person to be inducted into the World Golf Hall of Fame as a golf club manufacturer. Today, the Phoenix-based company is under the direction of Solheim’s grandson, John K. Solheim, who leads a team of more than 800 dedicated employees committed to helping improve the games of golfers around the world.

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PGA TOUR player Alex Smalley joins First Tee as ambassador

Ponte Vedra Beach, Fla. – (Jan. 18, 2024) – First Tee is pleased to announce that PGA TOUR player Alex Smalley has joined the nonprofit youth development organization as its newest ambassador.

In the role, Smalley will display the First Tee logo on his golf bag and promote the organization to help reach more kids and families with its character-building curriculum. 

Smalley had some experience with First Tee as a youth in North Carolina, but his professional connection to the organization began in 2023, when he played with three First Tee alumni during the pro-am at the Wells Fargo Championship in Charlotte. Smalley, who lives in Greensboro, North Carolina, also donated equipment to First Tee – Central Carolina. In his expanded role, Smalley will engage with First Tee participants both virtually and at tournaments, including at this week’s The American Express Golf Tournament at La Quinta Country Club in California, where Smalley and First Tee will formally kick off the partnership.

“Golf has had an incredible impact on my life,” Smalley said. “First Tee not only makes golf more accessible to kids from all backgrounds, but it also prepares children and teens for life beyond the golf course. I have had the opportunity to meet First Tee participants and alumni, and I have seen how the program has touched their lives. That is why I am excited to get involved.”

Smalley was a collegiate golf star at Duke University, where he was named ACC Scholar Athlete of the Year in 2019. Smalley has represented the U.S. in the Walker and Palmer cups and has seven Top 10 finishes on the PGA TOUR, including his runner-up turn at the 2023 John Deere Classic. He finished No. 54 on the 2023 FedEx Cup in his sophomore season on the PGA TOUR.

Smalley joins Austin Smotherman, First Tee’s first official ambassador, in formally representing the organization. Smotherman is a professional golfer and First Tee – Greater Sacramento alumnus.

“We are excited that Alex has agreed to become a First Tee Ambassador and sees the impact that First Tee is having on young people today,” said Greg McLaughlin, First Tee CEO. “We know that playing on the PGA TOUR is demanding and the fact Alex is giving of his time to help the next generation speaks volumes about his own character, and we are pleased to partner with him.”

First Tee’s mission is to provide character-building experiences to kids from all backgrounds, using golf to teach life skills and values that children and teens will carry with them throughout their lives.

28 First Tee teens to develop impactful community service projects during Innovators Forum featuring Billy Horschel

Up to $32,000 in scholarships will be awarded to participants whose projects generate the greatest impact

Ponte Vedra Beach, FL – (Nov. 9, 2023) – Twenty-eight exemplary teens from across the U.S. will attend the First Tee Innovators Forum in Ponte Vedra Beach, Florida, home of the PGA TOUR, from Nov. 9-12. Each student will spend four days conceptualizing an original community service project with guidance from First Tee and its partners. Participants will then implement the projects when they return home, with the opportunity to earn a share of up to $32,000 to support future educational pursuits.

During the event, participants will hear from seven-time PGA TOUR winner Billy Horschel, who has demonstrated his commitment to growing diversity in golf and supporting his neighbors in northeast Florida through his own philanthropic endeavors. The teens will participate in interactive workshops and small breakout sessions covering a variety of topics including education, healthcare advocacy and programming. 

They will also learn about sustainability on an eco-cruise through the estuaries of nearby St. Augustine with support from TruGreen and receive counsel on their projects from technology consulting firm CapTech, both First Tee Trustees.

Parts of the event will take place at PGA TOUR Global Home and TPC Sawgrass. The purpose of the event is to encourage participants to become innovators in their respective communities, culminating with each teen presenting the plans for their project.

“Our participants have produced creative and impactful community service projects since this event launched – addressing issues like food insecurity and environmental sustainability – and we look forward to seeing what this group of impressive teens will uncover throughout the event week,” said First Tee CEO Greg McLaughlin. “Thank you to Doug MacKenzie for making this event possible, and for our partners CapTech and TruGreen for participating in the experience.”

The 28 teens attending the forum were selected based on academic achievement, community service, chapter involvement, leadership, essay responses and letters of recommendation.   

First Tee is a youth development organization teaching life skills and helping kids and teens build their strength of character through golf. The First Tee Innovators Forum is one of several national opportunities provided by First Tee Headquarters to encourage and motivate participants as they progress through the program and toward high school graduation.

For more information, visit FirstTee.org.   

About PGA TOUR First Tee Foundation (“First Tee”)  

First Tee (www.firsttee.org) is a 501(c)(3) nonprofit youth development organization that is supported by the PGA TOUR. Its mission is to impact the lives of young people by providing educational programs that build character and instill life-enhancing values through the game of golf. In 2022, First Tee celebrates its 25th anniversary and reaching millions of kids and teens through its network of 150 chapters, 10,000 schools and 1,700 youth centers. Headquartered in Ponte Vedra Beach, Florida, USA, programs are delivered in all 50 United States and select international locations. President George W. Bush serves as Honorary Chair.